English-Time (ET) has been one of the top-selling products in all non-English markets for more than five years now – Hong Kong, Indonesia, Korea, Taiwan and Thailand! The English edition wasn’t doing all that well until last year when India started selling it as part of the TDP. Sales of ET immediately went up and so did the efficiency with a 111-unit TDP! A big part of India’s growth last year was a result of this increase in efficiency.
Thanks to the initiative of Anu and her managers, we now have a TDP-version of English-Time that will make it easier for salespeople to present and for customers to understand. The enhancements include:
- New slipcases, similar to that of other TDP products! ET goes under Skills.
- A fresh new look that’s modern and even more appealing! It also highlights the characters even more.
- More customer-friendly, wipe-clean pouches for all CDs (audio, video and CD-ROMs), similar to that of CFV!
- A new comprehensive User Guide!
- Individual boxes for better protection of Sweepy and Zing! We had to remove Electra and Mixit due to packaging limitations.
And yes, we have a new TDP broadside, new prospectus and new product sheets! Details and images will follow. Sri Lanka and Pakistan will be the first two countries to launch the new ET next week!
Note for salespeople: Launch dates in each country depend on many factors like shipping schedule, old stocks etc. Please check with your distributor before talking to your customers about it.
Filed under: ETL Material, Products & Premiums Tagged: | English-Time, products, TDP
Hi Mush! Just saw the new tdp version of English-Time. Glad that now its a single broadside. This will surely give us a still better edge to sell more efficiently. W8ng for the LAUNCH !